HJ Heinz and HP Foods: A Report on the Completed Acquisition of the HP Foods Companies by HJ Heinz Company and HJ Heinz Company Ltd
The Stationery Office, May 22, 2006 - Business & Economics - 177 pages
The Commission's report examines the market impact of the acquisition by Heinz of HP Foods, both producers of food products including tomato ketchup and other sauces, baked beans and tinned pasta products. The report concludes that the merger is not expected to result in a substantial lessening of competition in the market for any of these products, in either the retail or food service sectors.
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Background to the merger and the relevant merger situation
Assessment of the competitive effects of the merger
Appendices A Terms of reference and conduct of the inquiry
annual change average beans and tinned branded products branded promotion explained brown sauce market buyer power CC calculations cent confidence Promotion Coefficient Crosse & Blackwell Daddies ketchup Danone dummy variables estimation is OLS F-test food service sector four-week period given in bold Heinz 1kg Heinz 570g top-down Heinz and HP Heinz ketchup Heinz promotions Heinz sales Heinz submitted HHI values HP barbecue sauce HP brown sauce HP Foods HP sauce HP's Incidence of branded interval Intercept IRI data ketchup and brown ketchup sales label Lea & Perrins LECG major retailers manufacturers market concentration market definition merger own-label ketchup own-label products paragraph Promotion Coefficient error promotional activity Regression results relevant market retail baked beans retail brown sauce retail ketchup market sales at Retailer sales volume significant effects given SSNIP Standard 95 Statistically significant effects tinned baked beans tinned pasta meals tinned pasta products tonnes Value Market volume kg weeks ended