HJ Heinz and HP Foods: A Report on the Completed Acquisition of the HP Foods Companies by HJ Heinz Company and HJ Heinz Company LtdThe Commission's report examines the market impact of the acquisition by Heinz of HP Foods, both producers of food products including tomato ketchup and other sauces, baked beans and tinned pasta products. The report concludes that the merger is not expected to result in a substantial lessening of competition in the market for any of these products, in either the retail or food service sectors. |
Contents
Summary | 3 |
5 | 29 |
ABCDEFGHL | 47 |
Glossary | 67 |
Sales negotiations pricing and promotions | 96 |
94 | 109 |
95 | 127 |
Common terms and phrases
Appendix baked beans market beans and tinned bottle branded products branded promotion explained brown sauce market buyer power CC calculations cent competitive constraint confidence interval considered Crosse & Blackwell Daddies ketchup dummy variables Extra free F-test food service sector four-week period Heinz 570g top-down Heinz and HP Heinz ketchup Heinz promotions Heinz sales Heinz submitted HHI indicated HHI values HP barbecue sauce HP brown sauce HP Foods HP sauce HP tinned pasta HP's Incidence of branded IRI data ketchup and brown ketchup sales label Lea & Perrins LECG major retailers manufacturers market concentration market definition merger own-label ketchup own-label products paragraph pasta products market promotional activity promotions of Heinz relevant market relevant products retail baked beans retail barbecue sauce retail brown sauce retail ketchup market retail sector retail tinned pasta sales of HP sales volume SSNIP tinned baked beans tinned pasta meals tinned pasta products tonnes Value Market volume kg