Designing for people

Online version:

Foreword / by Tom Peters

Preface / by Earl Powell

Introduction / by Richard L. Simon

1. The early days

2. Joe and Josephine

3. How the designer works

4. The importance of testing

5. Through the back door

6. Rise in the level of public taste

7. The telephone

8. Land, sea, and air

9. The open road

10. Design in unexpected places

11. Working for the government

12. The five-point formula

13. Relationship of designer to client

14. That sordid subject, money

15. Not by design

16. Why are barns painted red?

17. Profile of an organization

18. An appraisal

19. Re-appraisal

Illustrations from the 1967 edition