A social strategy : how we profit from social media
Mikołaj Jan Piskorski (Author)
Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our lives--from friendship and dating to news and business. What makes social media so different from traditional media? Answering that question is the key to making social media work for any business, argues Mikołaj Piskorski, one of the world's leading experts on the business of social media. In A Social Strategy, he provides the most convi
eBook, English, 2014
Princeton University Press, Princeton, New Jersey, 2014
1 online resource (288 pages) : illustrations, tables
9780691153391, 9781400850020, 0691153396, 1400850029
1078376751
The arc of the book
Social failures and social solutions
"Meet" platforms : eHarmony and Okcupid
"Meet" platform : Twitter
"Friend" platforms : Facebook and mixi
"Meet" and "friend" platforms : LinkedIn & Friendster
"Meet" and "friend" platform : MySpace
Social strategies
Low-cost "friend" social strategy at Zynga
Low-cost "meet" social strategy at Yelp
Social strategy at American Express
Social strategy at Nike
Building social strategy at XCard and Harvard Business Review
Conclusions