Sports Management and AdministrationSport is a growing industry with enormous numbers of people now involved in the management and administration of sports, fitness and exercise. Whether voluntary, public or commercial sectors, all can benefit by improving the practice and delivery of the management of sport and its organisations. This text is designed to help all those delivering sport to deliver it better and includes: · What's different and special about sports management? · The voluntary sector · Event management and marketing · Marketing, fundraising and sponsorship · Managing staff and volunteers · Organisational management principles · Legal issues including health and safety · Case studies - both local and national. Full of practical examples this book reveals sports management in action, showing how good management helps us to deliver better sports participation, at all levels. This book is a must for undergraduates as well as an invaluable tool for professionals in sport management and administration in the private public and voluntary sectors. |
From inside the book
Results 1-5 of 50
Page i
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Page vii
... Leisure trusts 163 Ageing facilities 164 Performance indication 164 11 Marketing Marketing ethics 173 Marketing participation 173 Implementing the marketing process 174 Marketing activities 176 Public relations 177 Fundraising 178 Tax ...
... Leisure trusts 163 Ageing facilities 164 Performance indication 164 11 Marketing Marketing ethics 173 Marketing participation 173 Implementing the marketing process 174 Marketing activities 176 Public relations 177 Fundraising 178 Tax ...
Page x
David C. Watt. Case studies 3.1 National governing body recruitment 50 4.1 8.1 Leisure and sport strategy in Dumfries & Galloway Birchfield Harriers 73 137 11.1 Marketing Manchester United 11.2 The All Blacks brand 175 178 11.3 Small ...
David C. Watt. Case studies 3.1 National governing body recruitment 50 4.1 8.1 Leisure and sport strategy in Dumfries & Galloway Birchfield Harriers 73 137 11.1 Marketing Manchester United 11.2 The All Blacks brand 175 178 11.3 Small ...
Page xi
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Page xii
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Contents
The voluntary sector | 4 |
Sport what its all about | 9 |
Figures and Table | 13 |
The sporting context | 23 |
Case studies | 50 |
Sports development | 65 |
Leadership | 76 |
Working together | 82 |
Management in practice | 139 |
Management challenges | 157 |
Marketing | 166 |
1 | 196 |
Education and training | 211 |
Personal skills | 228 |
Into the future | 240 |
275 | |
Other editions - View all
Common terms and phrases
achieve activities aims appropriate Association benefit benefit sport Birchfield Harriers Centre coaches commitment competition Compulsory Competitive Tendering consider customers effective ensure funding fundraising Games health and safety identified ILAM impact implementation important individuals industry involved in sport issues leadership leisure LONDON N1 LONDON SE1 lottery major management and administration Manchester Manchester United marketing meeting ment National Lottery National Sports operation opportunities organizational performance personnel planning potential practice produce professional programme role rugby rugby union seen significant skills Sophia Gardens South Gyle specific sponsorship sport and recreation Sport England sporting events sports administration Sports Council sports development officer sports facilities sports management sports organizations sports participation sports situation staff strategy Street LONDON structure successful targets Television tion UK sports voluntary sector volunteers