Sports Management and Administration

Front Cover
Psychology Press, 2003 - Sports & Recreation - 280 pages
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Sport is a growing industry with enormous numbers of people now involved in the management and administration of sports, fitness and exercise. Whether voluntary, public or commercial sectors, all can benefit by improving the practice and delivery of the management of sport and its organisations. This text is designed to help all those delivering sport to deliver it better and includes:

· What's different and special about sports management?
· The voluntary sector
· Event management and marketing
· Marketing, fundraising and sponsorship
· Managing staff and volunteers
· Organisational management principles
· Legal issues including health and safety
· Case studies - both local and national.

Full of practical examples this book reveals sports management in action, showing how good management helps us to deliver better sports participation, at all levels.

This book is a must for undergraduates as well as an invaluable tool for professionals in sport management and administration in the private public and voluntary sectors.

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Contents

The voluntary sector
4
Sport what its all about
9
Figures and Table
13
The sporting context
23
1
50
Sports development
65
Leadership
76
Working together
82
Management in practice
139
Management challenges
157
Marketing
166
1
197
Education and training
211
Personal skills
228
Into the future
240
157
275

People
96
Organizational management
115
Event management
130

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