Sports Management and AdministrationSport is a growing industry with enormous numbers of people now involved in the management and administration of sports, fitness and exercise. Whether voluntary, public or commercial sectors, all can benefit by improving the practice and delivery of the management of sport and its organisations. This text is designed to help all those delivering sport to deliver it better and includes: |
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... sponsorship • Managing staff and volunteers • Organizational management principles • Legal issues including health and safety • Case studies—both local and national Full of practical examples, this book reveals sports management in ...
... the marketing process 174 Marketing activities 176 Public relations 177 Fundraising 178 Tax relief for voluntary sports clubs 181 Sports sponsorship 182 12 Event management 186 Event feasibility 186 Event planning 195 Contents vii.
... sponsorship 183 11.4 Large-scale sponsorship 184 12.1 Commonwealth Games—Manchester 2002 206 Acknowledgements Sincere appreciation is expressed to the following organizations and.
... sponsorship • the availability of central government funds • the structure of sport within the UK. Although these issues were first highlighted ten years ago, most of them still seem live. Perhaps now the following issues could be added ...
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