Introduction to Quantitative Research Methods: An Investigative ApproachIntroduction to Quantitative Research Methods is a student-friendly introduction to quantitative research methods and basic statistics. It uses a detective theme throughout the text and in multimedia courseware to show how quantitative methods have been used to solve real-life problems. The book focuses on principles and techniques that are appropriate to introductory level courses in media, psychology and sociology. Examples and illustrations are drawn from historical and contemporary research in the social sciences. The multimedia courseware provides tutorial work on sampling, basic statistics, and techniques for seeking information from databases and other sources. The statistics modules can be used as either part of a detective games or directly in teaching and learning. Brief video lessons in SPSS, using real datasets, are also a feature of the CD-ROM. |
From inside the book
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... Male Female Male 4.52 4.20 Female 4.66 4.46 Column means 4.59 4.33 Source : Abelson , 1995 The means in this table tell us that female participants attribute more emotional intensity to the behaviours than do males , but females do not ...
... males , aged between 18 and 25 years , and ask them about their weekly consumption of chocolate biscuits . Our findings yield that , on average , young males consume 15.5 chocolate biscuits per week . This mean value is an estimate of ...
... males , we insert the value 1 in the Group 1 window and 2 in the Group 2 window . Click Continue followed by OK to run the procedure . The following output will be produced . Group Statistics SEX Annual job income 1.00 2.00 Std . Std ...
Contents
But what happened then? | 10 |
1 Impact of television on Western Samoan evening activities | 20 |
2 Time and research design | 26 |
Copyright | |
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