Introduction to Quantitative Research Methods: An Investigative ApproachIntroduction to Quantitative Research Methods is a student-friendly introduction to quantitative research methods and basic statistics. It uses a detective theme throughout the text and in multimedia courseware to show how quantitative methods have been used to solve real-life problems. The book focuses on principles and techniques that are appropriate to introductory level courses in media, psychology and sociology. Examples and illustrations are drawn from historical and contemporary research in the social sciences. The multimedia courseware provides tutorial work on sampling, basic statistics, and techniques for seeking information from databases and other sources. The statistics modules can be used as either part of a detective games or directly in teaching and learning. Brief video lessons in SPSS, using real datasets, are also a feature of the CD-ROM. |
From inside the book
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... interviewing house- wives ... usually a higher grade of intelligence is required to interview the higher class of housewife than is required to interview the lower grade housewife ' ( Simmat , 1933 : 13 ) . By 1932 JWT had interviewed ...
... interviews tend to be higher than mailed questionnaires . More complex questions are also possible in face- to - face and telephone interviews . Interview as Measurement Telephone and face - to - face interviews allow greater ...
... interview responses . The general goals of interviewing are to create a positive atmosphere , ask the questions properly , obtain an adequate response , record the response and avoid biases . Interviewer bias includes attitudes ...
Contents
But what happened then? | 10 |
1 Impact of television on Western Samoan evening activities | 20 |
2 Time and research design | 26 |
Copyright | |
21 other sections not shown