Introduction to Quantitative Research Methods: An Investigative ApproachIntroduction to Quantitative Research Methods is a student-friendly introduction to quantitative research methods and basic statistics. It uses a detective theme throughout the text and in multimedia courseware to show how quantitative methods have been used to solve real-life problems. The book focuses on principles and techniques that are appropriate to introductory level courses in media, psychology and sociology. Examples and illustrations are drawn from historical and contemporary research in the social sciences. The multimedia courseware provides tutorial work on sampling, basic statistics, and techniques for seeking information from databases and other sources. The statistics modules can be used as either part of a detective games or directly in teaching and learning. Brief video lessons in SPSS, using real datasets, are also a feature of the CD-ROM. |
From inside the book
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... error . Halo bias refers to the tendency for overall positive or negative evaluations of the person ( or thing ) being rated . Generosity error refers to raters ' overestimation of desir- able qualities of people that the rater likes ...
... error in estimation associated with taking any sample . This error is referred to as the sampling error . Sampling error will occur even with random sampling . When we talk about sampling error we also need to talk about sampling ...
... error . As we have seen , bias and error can happen in many ways . They can happen with the styles of reasoning themselves , for example mistaking ideology for deduction ( as in the case of Carl Jung ) . Error and bias can also happen ...
Contents
But what happened then? | 10 |
1 Impact of television on Western Samoan evening activities | 20 |
2 Time and research design | 26 |
Copyright | |
21 other sections not shown