Introduction to Quantitative Research Methods: An Investigative ApproachIntroduction to Quantitative Research Methods is a student-friendly introduction to quantitative research methods and basic statistics. It uses a detective theme throughout the text and in multimedia courseware to show how quantitative methods have been used to solve real-life problems. The book focuses on principles and techniques that are appropriate to introductory level courses in media, psychology and sociology. Examples and illustrations are drawn from historical and contemporary research in the social sciences. The multimedia courseware provides tutorial work on sampling, basic statistics, and techniques for seeking information from databases and other sources. The statistics modules can be used as either part of a detective games or directly in teaching and learning. Brief video lessons in SPSS, using real datasets, are also a feature of the CD-ROM. |
From inside the book
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... behaviour ? ' Popular concern about the relationship between media and behaviour has been ongoing . In 1993 , international news agencies reported the murder of a four - year- old English boy , James Bulger , by two 10 - year - olds who ...
... behaviour : 1 The viewing of violence leads to aggressive tendencies . 2 Aggressive tendencies lead to the choosing of violence viewing . 3 Aggressive tendencies and the viewing of violence are both products of some third condition or ...
... behaviour ( and for human behaviour generally ) and the ' mental pro- grammes ' associated with this behaviour . ' As nearly all our mental pro- grams are affected by values , nearly all are affected by culture , and this is reflected ...
Contents
But what happened then? | 10 |
1 Impact of television on Western Samoan evening activities | 20 |
2 Time and research design | 26 |
Copyright | |
21 other sections not shown