Introduction to Quantitative Research Methods: An Investigative ApproachIntroduction to Quantitative Research Methods is a student-friendly introduction to quantitative research methods and basic statistics. It uses a detective theme throughout the text and in multimedia courseware to show how quantitative methods have been used to solve real-life problems. The book focuses on principles and techniques that are appropriate to introductory level courses in media, psychology and sociology. Examples and illustrations are drawn from historical and contemporary research in the social sciences. The multimedia courseware provides tutorial work on sampling, basic statistics, and techniques for seeking information from databases and other sources. The statistics modules can be used as either part of a detective games or directly in teaching and learning. Brief video lessons in SPSS, using real datasets, are also a feature of the CD-ROM. |
From inside the book
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... psychological research to commercial needs was well established in the United States by 1920 with the publication of Walter Dill Scott's Psychology and Advertising . In 1922 , J.B. Watson , the famous behavioural psychologist , was ...
... psychology students . What conclusions can you arrive at by comparing the boxplots for statistics and psychology lecturers ? 3 A psychologist examines the effects of environmental noise on mental performance . She randomly selects two ...
... Psychology , 25 : 158–77 . Burt , C. ( 1966 ) . ' The genetic determination of differences in intelligence : a study of monozygotic twins reared together and apart ' , British Journal of Psychology , 57 : 137-53 . Cohen , J. and Cohen P ...
Contents
But what happened then? | 10 |
1 Impact of television on Western Samoan evening activities | 20 |
2 Time and research design | 26 |
Copyright | |
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