Don't Make Me Think!: A Common Sense Approach to Web Usability
People won't use your web site if they can't find their way around it. Whether you call it usability, ease-of-use, or just good design, companies staking their fortunes and their futures on their Web sites are starting to recognize that it's a bottom-line issue. In Don't Make Me Think, usability expert Steve Krug distills his years of experience and observation into clear, practical--and often amusing--common sense advice for the people in the trenches (the designers, programmers, writers, editors, and Webmasters), the people who tell them what to do (project managers, business planners, and marketing people), and even the people who sign the checks.
Krug's clearly explained, easily absorbed principles will help you sleep better at night knowing that all the hard work going into your site is producing something that people will actually want to use.
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They're more effective than annuities because they usually have lower fees and
most give you a bigger break on taxes. For example, both a 401(k)s principal and
earnings grow tax-deferred, whereas only an annuity's earnings do so. Also ...
Many people overlook this step, but it's invaluable—like having someone build a
working prototype for you for free. If you've never conducted a test before testing
comparable sites, it will give you a pressure-free chance to get the hang of it.
I find it's good to start with a few questions to get a feel for who they are and how
they use the Internet. It gives them a chance to loosen up a little and gives you a
chance to show that you're going to be listening attentively to what they say—and
What people are saying - Write a review
LibraryThing ReviewUser Review - Eye_Gee - www.librarything.com
This book was suggested as a good resource for me, as I'm in the process of re-designing my company's website. It was very useful, and would have been even more valuable if I wasn't working with a web ... Read full review
LibraryThing ReviewUser Review - autopoietic - LibraryThing
Excellent book which follows its own advice on usability - clear, simple, well designed and accessible. I actually found it to be entertaining and engaging rather than just educational. A lot of the ... Read full review
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The Farmer and the Cowman
Usability testing on 10 cents a day
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