Ethical Issues in E-Business: Models and Frameworks: Models and Frameworks

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Palmer, Daniel E.
Idea Group Inc (IGI), May 31, 2010 - Technology & Engineering - 272 pages

Emerging online product and service availability affords individuals and businesses worldwide numerous conveniences, while alternatively raising concerns in regard to online security, ethics, moral issues, and privacy, necessitating a framework for safety assurance and reliability.

Ethical Issues in E-Business: Models and Frameworks offers audiences a diverse and global perspective concerning the ethical consequences of e-business transactions, e-commerce applications, and technological advancements in secure online use. Discussing the ethical implications and challenges faced through online business communication and dealings, this reference work raises issues and presents studies valuable to not only the business ethicist, but also provides far reaching solutions and examples beneficial to researchers, practitioners and academics defining online boundaries, internet privacy issues, and virtual anonymity.

 

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Contents

Business Ethics and StakeholderRelations on the Internet
1
The New Paradigm ofBusiness on the Internet andIts Ethical Implications
15
A Problem for ECommerce and aModified Hobbesian Solution
28
The Ethical Challenges ofEBusiness Transactions
40
Trust Loyalty and ECommerce
58
A Fiduciary Framework for RegulatingMobile Location Based Services
80
The Ethical Implications of ABand Multivariate ECommerceOptimization Testing
91
A Marketing Mix Perspective
105
From Lady Godivas Peeping Tomto Facebooks Beacon Program
135
Against Strong Copyrightin EBusiness
152
A Case for ConsumerVirtual Property
172
A Contractarian Perspective
188
Ethical Issues Arising fromthe Usage of ElectronicCommunications inthe Workplace
200
Compilation of References
220
About the Contributors
240
Index
243

Moral Guidelines for MarketingGood Corporate Conduct Online
120

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About the author (2010)

Daniel E. Palmer is an associate professor of philosophy at Kent State University, Trumbull Campus. His primary research interests are in ethical theory and applied ethics, with particular emphasis upon business ethics and health care ethics. He is a co-editor of the volume Stakeholder Theory: Essential Readings in Ethical Leadership and Management (Prometheus Books, 2008), and his publications on business ethics have appeared in such scholarly journals as the Journal of Business Ethics and Business Ethics Quarterly. Dr. Palmer’s current research interests include exploring the ethical issues found in e-business, international business communication, and green marketing practices. [Editor]

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