| United States. Supreme Court - Law reports, digests, etc - 1939 - 1032 pages
...than a subordinate meaning which applies to it. It must show that the primary significance of the term in the minds of the consuming public is not the product but the producer. This it has not done. The 111 Opinion of the Court. showing which it has made does not entitle... | |
| United States. Patent Office - Copyright - 1954 - 480 pages
...that not merely has the mark acquired a subordinate meaning but the primary significance of the term in the minds of the consuming public is not the product but the producer. 3. SAME — REGISTRABILITY— "CUBE STEAK" APPLIED TO MEAT TENDERIZING MACHINES. The decision... | |
| United States. Court of Customs and Patent Appeals - Customs administration - 1952 - 456 pages
..."shredded wheat" as a trade name, the claimant must show that the primary significance of the term in the minds of the consuming public is not the product but the producer. [Italics ours.] [5] The term "trade name" was used in the body of the decision and in the... | |
| United States. Patent and Trademark Office - Trademarks - 1993 - 710 pages
...those goods. To establish secondary meaning, it must be shown that the primary significance of the term in the minds of the consuming public is not the product but the producer (citations omitted). This may be an anonymous producer, since consumers often buy goods without... | |
| Steven H. Bazerman, Jason M. Drangel - Law - 1999 - 2153 pages
...has developed secondary meaning. This requires a showing that the primary significance of the term in the minds of the consuming public is not the product, but the applicant. There are three classes of evidence used to establish acquired distinctiveness: (1) a claim... | |
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