...symbols. If it is true that we live by symbols, it is no less true that we purchase goods by them. A trade-mark is a merchandising short-cut which Induces...wants, or what he has been led to believe he wants. The owner of a mark exploits this human propensity by making every effort to impregnate the atmosphere...

...symbols, it is no less true that we purchase goods by them. A trade-mark is a merchandising short cut which induces a purchaser to select what he wants, or what he has been led to believe he wants. The owner of a mark exploits this human propensity by making every effort to impregnate the atmosphere...

...by symbols, it is no less true we purchase goods by them. A trade-mark is a merchandising short cut induces a purchaser to select what he wants, or what he has been led to 1 he wants. The owner of a mark exploits this human propensity by making every effort to impregnate...

...Frankfurter: * If it is true that we live by symbols, it is no less true that we purchase goods by them. A trademark is a merchandising shortcut which induces...wants, or what he has been led to believe he wants. The owner of a mark exploits this human propensity by making every effort to impregnate the atmosphere...

...choice between competing articles by enabling the buyer to distinguish one from another, and to elect what he wants or what he has been led to believe he wants. The basis for protection of trademarks, therefore, ie not to foster a monopoly in either a product or a...

...commodities. "If it is true that we live by symbols, it is no less true that we purchase goods by them. A trademark is a merchandising shortcut which induces...wants, or what he has been led to believe he wants. The owner of a mark exploits this human propensity by making every effort to impregnate the atmosphere...

...(1936)). "If It is true that we live by symbols, it Is no less true that we purchase goods by them. A trademark is a merchandising shortcut which induces...wants, or what he has been led to believe he wants. The owner of a mark exploits this human propensity by making every effort to impregnate the atmosphere...

...commodities. "If it is true that we live by symbols, it is no less true that we purchase goods by them. A trademark is a merchandising shortcut which induces...wants, or what he has been led to believe he wants. The owner of a mark exploits this human propensity by making every effort to impregnate the atmosphere...

...Jahr AQ 4 Co, 2I3 USPQ <• (TTAB 3962).. Bee alio McCarthy, eopra aoU 4, (12:6. Vol. 73 TAW . Ill But, if the public buys MONOPOLY because it likes...desirability of the commodity upon which it appears." n For example, take two famous trademarks for chocolate wafer cookies filled with vanilla cream, OREO...

...law. The division of motivations ignores, or rather severs, the essential .link the con-. "Burner* makes between the "product related" qualities he seeks,...desirability of the commodity upon which it appears." M For example, take two famous trademarks for chocolate wafer cookies filled with vanilla cream, OREO...