Introduction to Quantitative Research Methods: An Investigative ApproachIntroduction to Quantitative Research Methods is a student-friendly introduction to quantitative research methods and basic statistics. It uses a detective theme throughout the text to show how quantitative methods have been used to solve real-life problems. The book focuses on principles and techniques that are appropriate to introductory level courses in media, psychology and sociology. Examples and illustrations are drawn from historical and contemporary research in the social sciences. The original CD-ROM accompanying the book and its content are no longer available. |
Contents
Collecting Data Across | |
Summary | |
Thenhow do you know? | |
It isacapital mistake to theorize before | |
Survey Design | |
MultipleItemScales DifferentialScales Cumulative Scales Summative Scales | |
Data Data | |
Boxplots | |
Accounting for Tastes dataset | |
Describing Location | |
FindingAnswers | |
OneSample Tests | |
TwoSample Tests | |
the data? data aintalways data Are Social Factors More Important than Individual Inclinations? Durkheims studyonsuicide Theuseof secondary data ... | |
Length of Questionnaire Interview as Measurement Validity | |
Great Mediaand Politics | |
Tools ofMeasurement | |
Quite so Reporting Empirical Research | |
Other editions - View all
Common terms and phrases
abduction Adorno andthe associated Australian behaviour boxplot canbe causal cent chisquare Click clues cluster sampling coefficient collection construct correlation crime cultural dataset deduction defined descriptive statistics detective fiction dialog box Durkheim effect evidence example experiment experimental external validity Father Brown Figure frequencies groups Hofstede Hoftstede’s household idiographic independent variable individual interest interval interview inthe investigate involves journalists Lazarsfeld leaf display levels of measurement manipulate massmedia influence measurement methodology methods nomothetic normal null hypothesis observations ofthe onthe operational definitions operationalization People’s Choice person phenomenon population means power distance problem procedures Program psychology pvalue quantitative research questionnaire questions random sampling rank regression relationship represent research design research participants response sampling distribution scale scatterplot scientist scores Sherlock Holmes social science research sociology SPSS statements statistical sleuth stem and leaf suicide summary survey Table techniques thatthe Thereare tobe tothe ttest values variance vote