Crossing the Chasm

Front Cover
Capstone, 1998 - High technology industries - 223 pages
In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book.

Other editions - View all

Bibliographic information