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In general, I can't recommend Steve Krug's book, Don't Make Me Think, enough. I've worked for a web development company, Newfangled Web Factory, since 2004, and we use it as a foundation for how we approach web design and development and feel that Krug's points are routinely proven by our experience in the industry. If you were to speak to any of our project managers about a website, you'd probably hear the words of Steve Krug (perhaps paraphrased) without even knowing it! If you are involved in any web project, pick up a copy as a worthwhile investment. Krug repeatedly points out that because content is the most essential aspect of your web project, is is critical that it be organized and refined well so that your goals are fulfilled. According to Krug, your web goals should essentially be to identify your website and its purpose, establish trust, and provide functionality that will aid the user in getting the value your site proposes to offer.