Don't Make Me Think!: A Common Sense Approach to Web Usability"Don't Make Me Think!" provides much-needed answers to perennially debated questions about the right way to design Web sites by focusing the debate on real usability issues rather than from design turf wars. It can boost readers' "usability IQ" so they can detect usability problems in sites they manage, design, build or purchase. Two-color interior. |
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Page 45
... happy talk and instructions . 1 William Strunk , Jr. , and E B. White , The Elements of Style ( Allyn and Bacon , 1979 ) . Happy talk must die We all know happy talk when [ 45 ] Get rid of half the words on each page ,
... happy talk and instructions . 1 William Strunk , Jr. , and E B. White , The Elements of Style ( Allyn and Bacon , 1979 ) . Happy talk must die We all know happy talk when [ 45 ] Get rid of half the words on each page ,
Page 46
A Common Sense Approach to Web Usability Steve Krug. Happy talk must die We all know happy talk when we see it : it's the introductory text that's supposed to welcome us to the site and tell us how great it is , or to tell us what we're ...
A Common Sense Approach to Web Usability Steve Krug. Happy talk must die We all know happy talk when we see it : it's the introductory text that's supposed to welcome us to the site and tell us how great it is , or to tell us what we're ...
Page 48
... happy talk . I know what a survey is for ; all I need is the words " help us " to show me that they understand that I'm doing them a favor by filling it out . Most users don't need to be told how to fill in a Web form , and the ones who ...
... happy talk . I know what a survey is for ; all I need is the words " help us " to show me that they understand that I'm doing them a favor by filling it out . Most users don't need to be told how to fill in a Web form , and the ones who ...
Contents
Dont make me think KRUGS FIRST LAW OF USABILITY | 10 |
How we really use the Web SCANNING SATISFICING AND MUDDLING THROUGH | 20 |
Billboard Design 101 DESIGNING PAGES FOR SCANNING NOT READING | 30 |
Copyright | |
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Actors advertisers advice Amazon amazon.com annuities AUCTIONS B.B. King baby BabyCenter Blab Blab Blab Blues BOOKS MUSIC BOOKS MUSIC VIDEO Breadcrumbs Builder.com button chapter clickable CNET color COMPUTERS & INTERNET Customer Digital Downloads DVD Players e-commerce eLance Entertainment Weekly Essential.com eTour everything experts fit jeans Fixed-Price focus groups Games gift going graphic guess happy talk Home page design important instance interesting Jakob Nielsen look menus options persistent navigation Pets.com Pinetop Perkins plans problem Productopia promos pulldowns question Roger Black rollover scan search box SEARCH BROWSE Service Shopping site's Software someone space Sports STEVE KRUG SUBJECTS BESTSELLERS Surf tabs tagline tell there's things Toasters Tom Clancy Tools Toys usability testing User Reviews usually visual hierarchy Web design what's words