The Signage Sourcebook: A Signage Handbook |
Contents
CONTENTS | 1 |
The Science of Signage | 7 |
Legibility and Readability Factors | 60 |
24 other sections not shown
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Common terms and phrases
44 Liquormart aesthetics Agoura Hills Amendment amortization appraiser background billboards blue building Burger King business signs cial color commercial signage commercial speech compensation consumer contrast cost Court customers display districts economic effect example exposures factors Federal Highway Federal Highway Administration feet franchise freeway gross Highway Beautification Act illuminated impact income increase interest land lease legibility letters light located logo ment mercial meters motorists MUTCD nage neon ness older drivers on-premise sign ordinance outdoor advertising outdoor advertising structures owner panel permit premise sign primary prior restraint readable real estate restaurant restrictive sign result retail revenues sign code sign face sign regulations sign's Signage Sourcebook small businesses standard street sumer tion tive trade area traffic safety U.S. Supreme Court urban valuation visibility visual acuity yellow zoning