The Signage Sourcebook: A Signage Handbook

activity allowed Amendment applied appraiser approach Association background billboards building color commercial companies compensation considered consumer contrast corporate cost Court customers decision determine developed direct display distance drivers economic effective example existing exposures face factors federal feet FIGURE function gross height Highway illuminated impact important income increase industry interest land lease legibility less letters light limited located major ment ness on-premise sign outdoor advertising owner passing permit potential primary protection readable reason regulation removal restrictive result retail safety sign code signage small businesses space specific speech standard street structure tion trade traffic visibility visual zoning