The Signage Sourcebook: A Signage Handbook

activity allowed Amendment amortization apply appraiser approach Association background billboards building City color commercial companies compensation considered consumer contrast cost Court create customers decision determine direct display distance drivers economic effective established example existing exposures face factors federal feet FIGURE function gross Highway illuminated impact important income increase industry interest issue land lease legibility less letters light limited located major ment ness on-premise sign outdoor advertising owner passing permit potential primary protection readable reason regulation removal restrictive result retail safety sign code signage small businesses space specific speech standard street structure tion trade traffic visibility visual zoning