Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less

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McGraw Hill Professional, Sep 27, 2013 - Business & Economics - 352 pages
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Reach more customers than ever with TARGETED CONTENT

Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and “stories” tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability.

Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World.

 

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Review: Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less

User Review  - Elle Rush - Goodreads

I got a ton of marketing books out of the library; this is the only one I read cover to cover. It had a ton of ideas and tips about how to better market myself and my books, as well as information on ... Read full review

Contents

Defining Your Content Niche and Strategy
67
Managing the Content Process
129
Marketing Your Stories
229
Making Content Work
317
About the Author
332
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About the author (2013)

Joe Pulizzi is a content marketing strategist, a professional speaker, and the founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World. Founder of three marketing services entities, he has worked with hundreds of brands including dozens of Fortune 1000 brands. Pulizzi is coauthor of Get Content Get Customers and Managing Content Marketing. EpicContentMarketing.com

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