Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less
Reach more customers than ever with TARGETED CONTENTEpic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and “stories” tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability.
Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World.
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Review: Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing LessUser Review - Elle Rush - Goodreads
I got a ton of marketing books out of the library; this is the only one I read cover to cover. It had a ton of ideas and tips about how to better market myself and my books, as well as information on ... Read full review
Defining Your Content Niche and Strategy
Managing the Content Process
Marketing Your Stories
Making Content Work
About the Author