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Letter Specialists Convincing letters, booklets, folders for those demanding clearness, exactness, quality in their advertising. Submit your problem: advice gratis. Arthur Crosby, desk 41, Seven East 54th St., New York. These Classified Advertisements Continued on Page 8 The Secret of Being a Convincing Talker "H How I Learned It In One Evening AVE you heard the news about This question quickly brought me to the little group which had gathered in the center of the office. Jordan and I had started with the Great Eastern Machinery Co., within a month of each other, four years ago. A year ago, Jordan was taken into the accounting division and I was sent out as salesman. Neither of us was blessed with an unusual amount of brilliancy, but we "got by" in our new jobs well enough to hold them. Imagine my amazement then, when I heard: "Jordan's just been made Treasurer of the Company!" But I could hardly believe my ears. there was the "Notice to Employees" on the bulletin board telling about Jordan's good fortune. Now I know that Jordan was a capable fellow. quiet, and unassuming, but I never would have picked him for any such sudden rise. I knew, too, that the Treasurer of the Great Eastern had to be a big man, and I wondered how in the world Jordan landed the place. The first chance I got, I walked into Jordan's new office. and after congratulating him warmly I asked him to let me "in" on the details of how he jumped ahead so quickly. His story is so intensely interesting that I am going to repeat it as closely as I remember. "I'll tell you just how it happened, George, because you may pick up a pointer or two that will help you. By George Raymond nouncement stating that Dr. Frederick Houk Law had just completed a new course in business talking and public speaking entitled 'Mastery of Speech.' The course was offered on approval without money in advance, so since I had nothing whatever to lose by examining the lessons, I sent for them and in a few days they arrived. I glanced through the entire eight lessons, reading the headings and a few paragraphs here and there, and in about an hour the whole secret of effective speaking was opened to me. "For example, I learned why I had always lacked confidence, why talking had always seemed something to be dreaded, whereas it is really the simplest thing in the world to 'get up and talk.' I learned how to secure complete attention to what I was saying and how to make everything I said interesting, forceful and convincing. I learned the art of listening, the value of silence, and the power of brevity. Instead of being funny at the wrong time, I learned how and when to use humor with telling effect. "But perhaps the most wonderful thing about the lessons were the actual examples of what things to say and when to say them to meet every condition. I found Special Summer Offer $ (REGULAR PRICE $5.00)| $3 Realizing the ever increasing need for such a system as Dr. Law's "Mastery of Speech," for a short time we are making a special summer offer in order to put this amazing work in the hands of a still greater number of people. We are reducing the price from $5 to only $3 for the summer months. You should not miss this splendid opportunity. Our five day FREE Trial Offer still holds good-simply fill in and clip coupon. Then, after you have seen the course, send only $3 in complete payment. But you must act quickly-we can only hold this price open for the summer months. "You remember how scared I used to be whenever I had to talk to the chief? You remember how you used to tell me that every time I opened my mouth I put my foot into it, meaning of course that every time I spoke I got into trouble? You remember when Ralph Sinton left to take charge of the Western office and I was asked to present him with the loving cup the boys gave him, how flustered I was and how I couldn't say a word because there were people around? You remember how confused I used to be every time I met new people? I couldn't say what I wanted to say when I wanted to say it; and I determined that if there was any possible chance to learn how to talk I was going to do it. "The first thing I did was to buy a number of books on public speaking, but they seemed to be meant for those who wanted to become orators, whereas what I wanted to learn was not only how to speak in public but how to speak to individuals under various conditions in business and social life. "A few weeks later, just as I was about to give up hope of ever learning how to talk interestingly, I read an an that there was a knack in making oral reports to my superiors. I found that there was a right way and a wrong way to present complaints, to give estimates, and to issue orders. "I picked up some wonderful pointers about how to give my opinions, about how to answer complaints, about how to ask the bank for a loan, about how to ask for extensions. Another thing that struck me forcibly was that instead of antagonizing people when I didn't agree with them, I learned how to bring them around to my way of thinking in the most pleasant sort of way. Then, of course, along with those lessons there were chapters on speaking before large audiences, how to find material for talking and speaking, how to talk to friends, how to talk to servants, and how to talk to children. "Why, I got the secret the very first evening and it was only a short time before I was able to apply all of the principles and found that my words were beginning to have an almost magical effect upon everybody to whom I spoke. It seemed that I got things done instantly, where formerly, as you know, what I said 'went in one ear and out of the other.' I began to acquire an executive ability that surprised me. I smoothed out difficulties like a true diplomat. In my talks with the chief I spoke clearly, simply, convincingly. Then came my first promotion since I entered the accounting department. I was given the job of answering complaints, and I made When Jordan finished, I asked him for the address of the publishers of Dr. Law's course, and he gave it to me. I sent for it and found it to be exactly as he had stated. After studying the eight simple lessons I began to sell to people who had previously refused to listen to me at all. After four months of record-breaking sales during the dull est season of the year, I received a wire from the chief asking me to return to the home office. We had quite a long talk in which I explained how I was able to break sales records-and I was appointed Sales Manager at almost twice my former salary. I know that there was nothing in me that had changed except that I had acquired the ability to talk where formerly I simply used "words without reason." I can never thank Jordan enough for telling me about Dr. Law's Course in Business Talking and Public Speaking. Jordan and I are both spending all our spare time making public speeches and Jordan is being talked about now as mayor of our little town. So confident is the Independent Corporation, publishers of "Mastery of Speech," Dr. Law's Course in Business Talking and Public Speaking, that once you have an opportunity to see in your own home how you can, in one hour, learn the secret of speaking and how you can apply the principles of effective speech under all conditions, that they are willing to send you the Course on. free examination. Don't send any money. Merely mail the coupon or write a letter and the complete Course will be sent, all charges prepaid, at once. If you are not entirely satisfied send it back any time within five days after you receive it and you will owe nothing. On the other hand, if you are as pleased as are the thousands of other men and women who have used the Course, send only $3 the Special Summer Price in full payment. You take no risk and you have everything to gain, so mail the coupon now before this remarkable offer is withdrawn. Independent Corporation, Dept. L-588, 319 Sixth Ave., New York. FREE EXAMINATION COUPON Independent Corporation Dept. L-588, 319 Sixth Ave., New York Gentlemen:-Please mail me "Mastery of Speech" for 5 days' free trial. If I decide to keep it I will remit $3, the Special Summer Price. Otherwise I will return it to you. It is understood that this coupon puts me under no obligations whatsoever. Name... Address. N.S. 8-12 MAKE OR MAR YOUR/LLE Opportunities for Success Readers These Classified Advertisements Continued from Page 6 Rate 20 cents a word. Ad forms for October issue close August 20th Printing BETTER PRINTING FOR LESS MONEY! Send for Free Sample and Standardized Prices of your Printing requirements. Street. Chicago. Help Wanted MAKE OR MAR YOUR/ELS MEN-WOMEN-GIRLS WANTED. $116-$195 month. Gov- ernment jobs. C. Fantus Co., Printers, 525 South Dearborn Learn to Write Advertisements. Unlimited Demand for trained Advertising men. Earn $60 to $150 a week. 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N8, Cass, Huron and Erie Streets, CHICAGO How To Write Letters That Win-tells how to write letters How To Talk Business To Win-tells how to talk convincingly How To Write Advertisements That Sell-tells how advertis- How To Advertise A Bank-the best methods picked from the 78 Proved Plans For Handling And Closing Real Estate Deals -tells how 25 shrewd real estate operators are getting business and making more money. 161 Store Plans To Win New Trade-tells how to face difficult situations in retail selling and gives plans to build up greater sales volume and profits. |