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The pessimist is an apostle of Despair, a kill-joy. He is a destroyer of happiness and good cheer. He would check progress and, if he can't check, then he would ruin. He is a destroyer of business, too. He paints his pictures in dark colors. He speaks the language of complaint. He sings dirges, not songs, and is generally out of tune. He says that life's tears outnumber its smiles; that there are more sorrows in life than joys; that there are more crows than song birds. He counts the dark and rainy days, but allows to pass unnoticed those that are full of brightness and sunshine.

The pessimist confesses himself unequal to his task. He is whipped before he begins. He is faint of heart and lacks nerve. He does not have the spirit of fight. He is not a quitter, because he never was a starter. He says the world is out of joint and that everybody but himself is wrong. He sees his own faults as virtues. The virtues of other people, he sees as faults. His slogan is, "I can't." But what he really means is, "I won't." He is a blood relation of Mr. and Mrs. B. Gloomy. His life is a mess and he has made it so himself. Society doesn't need the pessimist, neither does business nor the world at large.

IN contrast with the pessimist is the optimist. He

is an apostle of Good Cheer. He speaks a pleasant language-doesn't chant dirges. He knows that the joys of life outnumber sorrows. He sees the crows, but he hears the song birds, too. He enjoys the days that are full of brightness and sunshine and

forgets the dreary ones. He doesn't claim to "knowit all," nor does he think that all the world, excepting himself, is out of step. His slogan is "I can,” A mighty good one, too, if carried into action. But, unfortunately and too often, optimism expresses itself by word of mouth alone and that type which is all talk doesn't amount to much.

BUT,

UT, there is another kind of an "ist”—the peptimist.

In him, we find the fellow who faces the world for what it is. He is not a chanter of dirges, nor a mere singer of songs. If he has complaints, he keeps them to himself. He doesn't dream of great things to be done by and by and then do nothing to make those dreams come true. If business is bad, he accepts that fact and hustles to make it better. He has visions, but is not a visionary man. He speaks a pleasant language; he is a man of few words and doesn't try to hide behind a smoke screen of talk. He has training, strength, and a punch in either or both hands. When he hits, he hits hard. If he can't go over or around an obstacle, he goes through it. Opportunity is his call to service. He will answer that bugle call every time.

The pessimist would run a locomotive on cold water. He fills up the boiler, but the wheels won't move-they can't. The optimist would use boiling water, but even that won't make a locomotive go. The peptimist uses water heated to the point where steam is generated. He opens the throttle and-the engine starts. And so in life. The "cold water" of pessimism won't make things move; neither will the "boiling water" o optimism-it takes the “steam" of peptimism.

Pessimism brings defeat. Optimism brings encouragement. Peptimism brings results.

Alexander Graham Bell

THE HE landlady couldn't stand it any longer and the lodgers threatened to leave unless the racket stopped, says the Milwaukee Journal.

Alexander Graham Bell was the cause of the trouble. He had rigged up a contraption in his bedroom and a duplicate in the room of his accomplice, Thomas A. Watson. A wire went out the window and connected the two machines.

These machines, according to young Bell, were the first models of the telephone.

"I don't care what it is," said the landlady, “but if you two boys don't stop yelling your heads off into those boxes you'll have to pack your trunks and go!”

This episode of the angry landlady happened years ago in a cheap lodging house in Boston.

Was a Noisy Lodger

The Western Union Telegraph Company offered Bell $100,000 for all his patents. Bell, with vision, realized that he had a fortune within grasp and rejected the offer. He and Watson went around the country delivering lectures and with the proceeds financed themselves.

To-day there is a telephone to every nine Americans and more than 24,000,000 miles of wire in telephone lines.

When Lot saw his wife look back and turn to a pillar of salt, he didn't look back-he went on and found a fresh one.

Take care of the customer, and then your house will be wise enough to take care of you.

Wilson First President in 50 Years to Have Two Full Terms

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HEN Woodrow Wilson left the White House, as President of the United States, he was the first Chief Executive in almost fifty years to complete two full terms of office. The last one before Wilson was Grant, who became ex-President in 1877. His first inauguration was in 1869, his second in 1873. Since his time the man who came nearest to serving two full terms was Roosevelt. He was President for 7 years, 5 months and 18 days, following the death of President McKinley on September 14, 1901.

Of the twenty-eight Presidents (counting Cleveland twice) we have had only seven, including Wilson, who have served two full terms of four years each. Washington served 7 years, 10 months and 4 days, from April 30, 1789, when he was inaugurated in New York. His second inauguration was in Philadelphia.

The first President to serve eight years was Jefferson, who was followed in turn by Madison and Monroe, eight years each. Then came John Quincy Adams, who had one term only. He was followed by Jackson with two full terms, ending in 1837. Then came a break of forty years, until 1877, before President Grant retired after eight years' occupancy of the White House. Cleveland served eight years, 1885-89 and 1893-97, but his two terms were interrupted by that of Benjamin Harrison, 1889-93.

HE

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If the Head Remains Intact ERBERT KAUFMAN, in commenting upon the ravages of war, says: "How much of his body does a man need to earn a living in this year of wheels and wires. For instance: Legs are not requisite at the cigar bench; expert typists never look at the keys; the watchful eye of a supervisor is not hampered by the absence of arms. Why, with telephones, elevators, motor-cars, and like couriers and carriers, a respectable remnant of the human frame can overcome most of the handicaps of mutilation. If the head stays intact a missing feature or so isn't necessarily a sentence to dependence."

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The Guilty Hung Their Heads in Dishonor

Society was shocked at his merciless exposures. The guilty, branded with their infamy, hung their heads in dishonor. They cried out to stop him-they invoked the powers of earth to silence him. Alone he defied the world. Was he master of the

passions of men that he could craze with hatred and hypnotize with love? What was this strange magic that held hundreds of thousands spellbound? Why did one man give his own life to take the life of Brann, the Iconoclast?

BRANN, the Iconoclast

He tore off the sham draperies of Virtue-snatched away the purple cloak of Hypoc risy-threw aside the mock mantle of Modesty-laid bare the blinding nakedness of Truth. With the fury of an avenging angel he hurled himself upon every fake and fraud of Christendom. With a boldness that outraged convention, struck terror to the hearts of the timid, blasted the lives of the guilty, he revealed the shame of the great and mighty, the rich, the titled, the powerful.

SEND NO MONEY

No influence was strong enough to encompass
Brann's downfall. For he wielded the power of
words. He wove a pattern of words, and it breathed
with life, shone with beauty, scintillated with satire.
At his touch cold type kindled into fire, glowed with
the red heat of wrath, blinded with the white flare
of passion. With the genius of his pen he ruled the
emotions of men, played upon the heartstrings of
humanity. Under his inspiration his pen
became an instrument of destruction that
wrought the crashing havoc of a cyclone
-again it became as a scourge of scor-
pions that flayed into the raw-or again
it was a gleaming rapier that pierced

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BRANN, the Iconoclast

swiftly, cleanly, fatally. And now you may have this beautiful twelve-volume set for five days' free examination. If, at the end of that time, you decide that you do not want to keep the set, you are at liberty to return it and the trial will not have cost you a cent. If you keep the set, as you doubtless will, pay for it on the amazingly easy terms shown on the coupon.

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