Page images
PDF
EPUB

MAKE OR MAR YOURSELF

Opportunities for Success Readers

These Classified Advertisements Continued from Page 16

Rate 20 cents a word. Ad forms for August issue close June 20th.

[blocks in formation]

Help Wanted

MAKE OR MAR YOUR/ELY

You are without doubt just the person to act as our representative in your locality. Telling your friends and neighbors about the New Success is an easy method of earning $1.00 an hour during your spare time. A post card addressed to Dept. 9, The New Success, 1133 Broadway, New York, N. Y., will bring full particulars by return mail.

Hundreds U. S. Government positions open to men-womengirls? $135 to $195 month. Short hours. Common education sufficient. Write immediately for free list positions open. Franklin Institute, Dept. K-79, Rochester, N. Y.

Male Help Wanted

Government Clerks needed badly (men-women), $1600$2300. Permanent. Few to travel. Write, Mr. Ozment, Former Government Examiner, 194, St. Louis, Mo.

Splendid clerical work opportunity. Spare or whole time.
No canvassing, good money. Chautauqua Business Builders,
Jamestown, N. Y.

Female Help Wanted

$6-$18 a dozen decorating pillow tops at home, experience unnecessary; particulars for stamp. Tapestry Paint Co., 108 LaGrange, Ind.

Ventriloquism

VENTRILOQUISM taught almost anyone at home. Small cost. Send today 2-cent stamp for particulars and proof. George W. Smith, Rm. R-824, 125 N. Jeff Ave., Peoria, Ill.

Motion Picture Business

$35 PROFIT NIGHTLY. SMALL CAPITAL starts you. No experience needed. Our machines are used and endorsed by government institutions. Catalog free. Atlas Moving Picture Co., 478 Morton Bldg., Chicago.

Photoplays

Write Photoplays: $25-$300 paid any one for suitable ideas.
Experience unnecessary; complete outline Free. Producers League
429 St. Louis, Mo.

Free to Writers a wonderful little book of money making
hints, suggestions, ideas: the A B C of successful Story and Movie
Play writing. Absolutely Free. Just address Authors' Press,
Dept. 139, Auburn, N. Y.

Personal

MAKE YOUR HUSBAND PROUD to introduce you to his
friends! Know that you are properly dressed for every occasion.
For particulars, write Mme. Winton, 296 Central Park West,
New York City.

Miscellaneous

SUCCESS or FAILURE! Which is your destiny? Scientific information. "Success" pointers and Personality sketch for 10c and birthdate. Thomson-Heywood, Dept. D37, Chronicle Bldg.. San Francisco, Cal

What has been the great unanswered "Why" of your life?
Send postage for FREE ANSWER to your "Why?" Prof. Julius
Zancig has exclusive control of "The Why Series." (Wisdom from
the Heavens as given to most widely known occult students of
today.) Address Box 637. Asbury Park, New Jersey.

"THE SIMPLE TRUTH" makes men free! A book for
thinkers and do-ers. $1.00. Literature free. The
Publishers, 4326 Alabama St., San Diego, California.

Harmonial

Here's your opportunity to make good in big way! New.
fast selling office specialty, sells on sight; big demand, tremendous
repeater. You can establish fine paying permanent business.
Perfection Mfg. Co., 119 So. 4th Street, Philadelphia, Pa.
Dollars Saved. Used correspondence courses of all kinds
sold: also rented to reliable parties. Write today for lists. (Courses
bought.) Lee Mountain, Dept. 22, Pisgah, Ala.

[blocks in formation]

Attractive Gummed Labels !!!
Harrison, "Quality Stickers," Baltimore.

"Think"

"Thoughts are the Masters and the Thinkers

are the Doers"-Confucius.

One of the most successful of teachers is a Montreal Nun-successful because she insistently teaches undergraduates to THINK. Force of thought is better than force of will. A trip-hammer is all force, but unless guided by a THINKER strikes a pile or

a cream-puff with equal power. Then there is the
nagger with a tongue-will of poiseless, per-
petual power but-thought-proof

Do you fail in clearness of thought and expression
-especially in conversation?

Do you as host, hostess or guest want a spur to cleverness of thought, wit and repartee?

Do you teach, preach or lecture?-want a text for
letters, talks or Sermons?

Do you dictate at home (?)-at office-or both?
Do you want to give straight-to-the-point advice

to your children, your friends, your employes and YOURSELF?

If an employer, commend KEYSTONES OF THOUGHT to your employes-surely to the stenographers.

If you have a delinquent debtor send him or her a marked copy.-Page 132.

If easily discouraged, a victim of worry, fear, the blues, Keystones" is your prescription.

"As long as the people of America are content to delegate their thinking to a select few, that select few will run matters to further personal ends. The average American does not function above the shoulders." William Mathew Lewis, United States Director of Savings, in address to City Club of Chicago.

Do you want something to "crib” for public dinners and other occasions? The most delightful of all after-dinner speakers are a couple of New Yorkers, one English, the other Irish-a Fletcher-a Murphy. Never lengthy, always aphoristic, they say more in five minutes than all the "wax-works" on the dais drone, drawl or spout in hours. THEN READ MEMORIZE AND USE

KEYSTONES OF THOUGHT

By Austin O'Malley, M.D., Ph.D., LL.D.

The only book of original and genuine aphorisms in English. Written by "the World's master of aphoristic thought and expression.'

AN INSPIRING AND USEFUL GIFT FOR YOU AND YOURS

"The successful aphorist is about ten thousand times scarcer than the successful
essayist or story teller, or Assyriologist. Humor without effort, wit without bit-
terness, philosophy without pretension! Dr. O'Malley has printed a book that is
worth possessing." From the page of notable books in the N. Y. Sun, written by the Editor himself.

THE DEVIN-ADAIR COMPANY

Every thinker, from Cicero and Bacon to the highest paid and ablest copy writer of the present day (he always has a copy of "Keystones" and "My Unknown Chum" nearby) has tried to be aphoristic-to say much in a few words—a short paragraph. Send for "Keystones." Study it and be aphoristic yourself. Note: Whether young or old, Sage or Seer, Poet, Philosopher, or whatnot, if you think YOU can match KEYSTONES OF THOUGHT in aphoristic originality, in depth, deftness, wit, wisdom, humor, -in tonic-cheer for all of life's worries, troubles and adversities, you are welcome to try. If successful, The Devin-Adair Company will send you a check for an acceptable but well-earned sum-and your work will be promptly published. THE DEVIN-ADAIR COMPANY, Publishers

[blocks in formation]
[ocr errors]

437 Fifth Avenue, New York City Send me copy of "Keystones of Thought," on 5 days' approval-enclosed find $2.00. If I decide not to keep the book, I will return same to you within 5 days and you are to return the $2.00 without question.

Name

| Address

Note: If you desire special Suede binding, enclose
$4.00.
N. S. 6-21.

Consider the Mystery!

Electrons exist everywhere.

We gather them in a power house.

We apply certain mechanism and we get heat.

Another mechanism keeps our refrigerators at freezing point.

We apply a third mechanism and we get power.

Still another mechanism applied and we have light.

The same force carries our voice a thousand miles, or flashes a message across the continent.

Always the same mysterious force. The only difference is in the mechanism to which the force is attached.

Consider the Mystery!

Mind is omnipresent.

We gather this Mind into our power house.

In one brain this mind is transformed into a beautiful picture.
In another brain it is converted into some noble philanthropic act.
In another it is converted into a wonderful invention.
Still another uses the same Mind for financial gain, fame or power.
Other brains use the same Universal Power ignorantly or carelessly,
and thus cause their own self-destruction.

Always the same power, but producing different effects in accord-
ance with the different brains through which the power passes.

This Cosmic force, this Universal Mind, operates with scientific
exactitude, otherwise the Universe would be a Chaos instead of a
Cosmos. This stability is our opportunity. We can then regulate
our thinking machine in such a manner as to bring about con-
structive instead of destructive conditions.

Law governs every form of light, heat, sound and energy. Law
governs every material thing and every immaterial thought. Law
covers the earth with beauty and fills it with bounty. Shall we
then not be certain that it also governs the distribution of this
bounty?

An understanding of this law will result in co-operation instead of competition and will remove every kind of discord, whether between individuals, classes or nations, because the unit of the Nation is the individual, and when the individual clearly understands that · he is the creative center of his own little world, all social relations will automatically adjust themselves.

Mr. Bernard Guilbert Guerney, the celebrated author and literary
critic, has made a careful investigation of these laws, and made
known the result in a wonderful book. This book, however, con-
tains such remarkable and astounding revelations that we prefer
not to let it get into the hands of the unintelligent or the unappre-
ciative. It will, therefore, not be sold or given away, but we will
be glad to lend you a copy if you send your name and address to
The Master Key Institute, 202 Howard Bldg., St. Louis, Mo.

蒸蒸蒸蒸蒸蒸蒸蒸蒸蒸蒸蒸察

冷凍凍藥

[graphic][merged small][merged small][merged small][merged small][merged small][merged small][subsumed][merged small][merged small]

66

'We

O

NEW YORK, JUNE, 1921

Try to Make Men-
Not Money"

Says J. C. Penney, Head of the Great Merchandising
Firm, The J. C. Penney Company, Operating 312 Stores

In an Interview for THE NEW SUCCESS with

JOHN WEBSTER

NE day a man and his wife came to Kemerer and set up a general dry-goods store in this shack. They possessed a stock of staple goods worth about $6,000. The man was an ambitious young merchant named J. C. Penney. The wife was his partner-in every sense of the word. They slept in a room in the half-story section of the building. Their bed and the rest of their scant furniture was made wholly from packing-boxes and crates. They were itinerents in property, but residents in intention. They made one rigid rule in regard to their stock. It must be fresh and new and good; and the prices were to be sufficiently low to pay them a fair profit. In fact, they were far below the prices of the big store. Mr. and Mrs. Penney bought directly in the markets-and for cash. Then they sold for one price and for cash. They would not shade a price for any buyer no matter what quantity he wanted to buy. And they would not give a cent's worth of credit to the richest man in the community.

The people did not, however, like the Penney

way of doing business. They felt that their intelligence was being insulted because the new merchant expected them to pay the first price asked, and their integrity was assailed when Penney refused to open books and advance them credit. But Penney made his prices so attractive that the people could not stay away. Whenever they had money to spend, they spent it at the new store. The first year of its existence, the weatherbeaten shack did a business amounting to $29,000.

And the little weatherbeaten store, since then, has grown into a chain of 312 stores that are guided exactly by the same principles that made the shack a success. The little store is, to-day, known as the "mother" store. Last year the J. C. Penney Company did a business of over $40,000,000.

[blocks in formation]

Mrs. Penney was the clerk. Out of that store grew other stores and out of that other and still other stores until we have the chain of stores of to-day-and others are to be added as fast as conditions will permit.

"But be certain to state one thing. I did not start all of the stores and do not own them. I did not start that first store on my own money. I had only a third interest at the beginning— two other men held shares. My third interest had been gained by hard work and saving.

"Just as I was a partner in that store, so other men became partners with me in other stores and, later, they, too, took in partners. I soon discovered that instead of building up a business it would be necessary for me to build up men. In fact that has become a slogan of The J. C. Penney Company-making men, not money. Make the men for your business and the money part of it is assured.

"All the men who work for me have gained their interests by work and saving. No man ever came to me because he had money to invest. The only money that ever counted with The Penney Company was that which represented the margin of earning over spending by men who worked so hard that their time for earning was great and their time for spending small. Thus the chain made its own menbuilt up its own best asset-and it was the human, not the money links-that counted

most.

"We have now a great organization. It is great, because the men in it are great. I mean by that, they are loyal fighters.

HE units that make up our business are

"Tall small and we differ from the man

having a small or moderate-sized business only in having a large number of these businesses. There is nothing in any of our business methods that calls for unusual human or financial resources. Simply this: to-day we are a bundle of tightly bound fagots; yesterday we were a single fagot. The cords that bind the bundle are work and the best traditions of work.

"So far as I am personally concerned, work has always been a tradition in my family. My grandfather used to keep his youthful mind from going to fallow and his muscles in good trim by exercising with a stone pile in his idle hours. So, I was brought up in an atmosphere of work and got to like it-and it has not worn off even to this day. I am happiest when I am busiest.

"But when I began to work for my own living, I realized that work could not be measured by dollars. I mean by that, if my wage were not

what I thought equal to the amount of work I put into my job, I would be a fool to let the task discourage me. Therefore, when my first employer promised me all of twenty-five dollars a month, I saw no chance ahead. Leaving home, I finally found a job with Johnson and Callahan, of Evansville, Wyoming. Their store was a popular one. The partners were what I called merchants, they sold for cash at a fixed price and kept their expenses down. What is more, they kept their goods up. Twice a year they went all the way to New York to buy directly from manufacturers. And they bought for cash. At that time, I could not comprehend all that such a trip meant. I imagined they went for the journey as well as for merchandise. But one thing that I did notice was this: the prices in the store were generally low, and the proprietors always had plenty of cash on hand.

"TH

HERE was a chief clerk in this store. He was my superior. One day I went out to luncheon with him. We had an hour for lunch, but finished in half an hour. I returned immediately to the store, but he sat on the hotel veranda to smoke a cigar. The second day we went to luncheon together. When the meal was finished, he suggested that if I returned to the store too quickly, it would reflect on him. It' did. He was fired and I was promoted to his place.

you.

"Then I began to comprehend why Johnson and Callahan went to New York. I learned for the first time that buying was different from sitting in a store and letting a salesman 'sell' My bosses had cash in their pockets and bought for the lowest price. The prices at which they bought goods astonished me. The prices they paid did not average one half of what we paid in the old store. These men taught me one valuable lesson: Borrowing goods is far more expensive than borrowing moneythat the way to buy is to pay cash. That to me is the first principle of merchandising.

"After three years, the partners decided to open a store in Kemerer. I had saved five hundred dollars. It was planned to start the store with a capital of six thousand dollars. They offered me a third interest if I could raise the money. I took them up, and managed to borrow fifteen hundred dollars. I wanted a chance to work on my own account. We agreed that I was to have a salary of seventy-five dollars a month and Mrs. Penney twenty-five dollars a month. They thought it was a good thing to have husband and wife work together. I bave always agreed with them. It teaches values and curbs extravagance. To-day we like to have

« PreviousContinue »