The Start-up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career

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Random House, Feb 16, 2012 - Education - 272 pages
5 Reviews

From the co-founder and chairman of LinkedIn and author Ben Casnocha comes a revolutionary new book on how to apply the strategies of successful entrepreneurship to your career: in other words, how to run the 'start-up of you'.

In a world where wages are virtually stagnant, creative disruption is rocking every industry, global competition for jobs is fierce, and job security is a thing of the past, we're all on our own when it comes to our careers. In the face of such uncertainty, the key to success is to think and act like an entrepreneur: to be nimble and self-reliant, to be innovative, and to know how to network and stand out from the crowd. And this is precisely what Hoffman and Casnocha show you how to do in a book that is both inspirational and supremely practical.

Just as LinkedIn is the one online community that no professional can afford not to belong to, this is the book that no professional can afford to be without.

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User Review  - brikis98 - LibraryThing

An important read and perhaps one that should be required for everyone graduating from college these days. People still act as if there are these fixed "job" entities just waiting for them as soon as ... Read full review

LibraryThing Review

User Review  - tlockney - LibraryThing

This one is a tough one to rate. I was initially inclined to give it just three stars, which is actually a pretty good rating, I'd say -- it means something is worth reading, just not something I'd ... Read full review

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About the author (2012)

REID HOFFMAN is co-founder and chairman of LinkedIn, the biggest professional social network in the world with 100+ million members. Previously he was executive vice president of PayPal. He is also a partner at Greylock, a leading Silicon Valley venture capital firm. He has been an early investor in over 100 technology companies, including Facebook and Zynga.

BEN CASNOCHA is an award-winning entrepreneur and author. He has written for Newsweek and appeared on CNN, the CBS Early Show and Fox News. BusinessWeek named him one of 'America's best young entrepreneurs' and he is in much demand as a public speaker.

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