The Power of Why: Breaking Out in a Competitive MarketplaceDoes your competitor always get the sale, even though your products and service are just as good, if not better? Why are some companies' once-trusted brands now deemed worthless? Do you have to continually sell to your existing customers as though they are brand new ones? After many years of diligent research and work with a wide range of clients, consultant and speaker C. Richard Weylman has the answer to these questions. Customers don't care if a business is different or that its products are unusual. Trumpeting achievements such as "We were voted #1 again," "Rated best service three years running," or "We're experienced" doesn't engage buyers emotionally. It is seller-centric thinking in a buyer-centric world. When customers decide where to buy, they have one thing in mind: Why should I do business with this company? Will it solve my problem, today? Buyers want to do business with companies willing to make a customer-centric promise of expected outcome: up-front and unconditional. This isn't just a slogan; it has to be in the company's DNA, consistently delivered through all parts of the organization. The Power of Why shows readers how to elevate their business performance regardless of their situation or position. Offering the same actionable, hands-on strategies Weylman has used to help companies of all sizes grow in the toughest conditions, The Power of Why is the new manual for business survival and growth.--Publisher's description. |
Contents
PART TWOSIX STEPS TO BREAKING OUT IN A COMPETITIVE MARKETPLACE | 39 |
Go Forth and Knock Em Alive | 151 |
Back Matter | 154 |
Back Flap | 163 |
Back Cover | 164 |
Spine | 165 |
Other editions - View all
The Power of Why: Breaking Out in a Competitive Marketplace C. RICHARD. WEYLMAN No preview available - 2022 |
Common terms and phrases
advantage-based selling answer approach best customers Blue Ocean Strategy brand equity brand promise break business performance buyer’s perspective buyers capture clear clients communicate company’s compelling competitive marketplace consumer-centric consumers cookware crafted create a distinct culture curiosity customer service customer-centric customer’s deep discovery delighted advocates deliver distinct presence e-mail elevated experience emotional benefits ensure execute Facebook final financial find firm first five focus functional and emotional independent business owners influence inquire inspired interviews LinkedIn look marketing Michelin ness office oflice organization outcome personalized benefit position potential customers products and services products or services promotion prospects purchase response Robb Report Rule of Engagement sales process signage social media specific sumers sure Tactic There’s things tion today’s marketplace tomers trilogy questions understand unique selling proposition Unique Value Promise want to accomplish Weylman what’s words you’ll YouTube