The Power of Why: Breaking Out in a Competitive Marketplace

Front Cover
Houghton Mifflin Harcourt, 2013 - Business & Economics - 161 pages
3 Reviews
Reviews aren't verified, but Google checks for and removes fake content when it's identified

Win and keep customers by speaking to what they want to buy instead of what you want to sell.

The Power of Why shows readers how to elevate their business performance in today's marketplace. As Weylman explains, customers don't care if a business is different or that its products are unusual. Trumpeting achievements like “We were voted #1 again” or “Rated best service three years running” doesn't engage buyers emotionally. It's seller-centric thinking in a buyer-centric world.

When customers decide where to buy, they have one thing in mind: Why should I do business with this company? Will it solve my problem, today? Buyers want to do business with companies willing to make a customer-centric promise of expected outcome: up-front, unconditional, and unqualified. This is not just a slogan; it's the company's DNA, consistently delivered through all parts of the organization. Think Tax Masters, whose promise—“We solve your tax problems”—couldn't be more buyer-centric. And they deliver.

With the same actionable, hands-on strategies Weylman has used to help companies of all sizes grow in the toughest conditions, The Power of Why is the new manual for business survival and growth.

 

What people are saying - Write a review

Reviews aren't verified, but Google checks for and removes fake content when it's identified

LibraryThing Review

User Review  - donhazelwood - LibraryThing

The author says it best "Adopting and consistently delivering a customer-centric perspective in marketing, sales, and service profoundly elevates business performance throughout every aspect of your ... Read full review

User Review - Flag as inappropriate

Useless. A typical blah blah blah American book.

Contents

PART TWOSIX STEPS TO BREAKING OUT IN A COMPETITIVE MARKETPLACE
39
Go Forth and Knock Em Alive
151
Back Matter
154
Back Flap
163
Back Cover
164
Spine
165
Copyright

Other editions - View all

Common terms and phrases

About the author (2013)

C. Richard Weylman, Chairman of Weylman Consulting Group and CEO of The Weylman Center for Excellence in Practice Management, is a highly sought-after sales and marketing consultant, speaker, and media expert. His writings have been featured inInvestment Advisor, Fundfire, NALU, GAMA News Journal, and on WSJ.com and Forbes.com.

Bibliographic information