Socialnomics: How Social Media Transforms the Way We Live and Do Business

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John Wiley & Sons, Aug 11, 2009 - Business & Economics - 288 pages
A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what's in store for the future

Social Media. You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business. Socialnomics charts this shift from the forefront.

Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren't using social media in your business strategy, you are already behind your competition.

  • Explores how the concept of "Socialnomics" is changing the way businesses produce, market, and sell, eliminating inefficient marketing and middlemen, and making products easier and cheaper for consumers to obtain
  • Learn how successful businesses are connecting with consumers like never before via Twitter, Facebook, YouTube, and other social media sites
  • A must-read for anyone wanting to learn about, and harness the power of social media, rather than be squashed by it
  • Author Erik Qualman is a former online marketer for several Top 100 brands and the current Global Vice President of Online Marketing for the world's largest private education firm

Socialnomics is an essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.


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User Review  - chsbellboy - LibraryThing

The author provides some excellent examples of growing trends in the use of social media in modern society. The book is largely situated to provide companies and individuals an understanding of modern ... Read full review

User Review - Flag as inappropriate

Social media supports the social economy. Conclusions may seem familiar, but they are backed up by documentation. This is more statistical than personally anecdotal. Media is the examined life. The social graph is a big referral program. Friend status and word of mouth are global in realtime. Advertising is constantly changing for better targeting; Micropayment model adds up. Can find good sources of free and fast media, e.g. bloggers. News finds its way to readers immediately via aggregated feeds. Author recommends using best existing social media rather than starting own. Maxim is that using social media increases productivity. It influences election outcomes. It increases efficiency, is mobile, saves time and eliminates redundancies. It has replaced email. Social search may replace google type. Collective intelligence will be predictive. Each of eight chapters summarizes key points. The author tends to be optimistic. Other sources would be required to cover issues of privacy, walled gardens, or new technical approaches such as activity stream protocols. 


Chapter One Word of Mouth Goes World of Mouth 1
Chapter Two Social Media Preventative Behavior 33
Chapter Three Social Media Braggadocian Behavior 43
Chapter Four Obamas Success Driven by Social Media 61
Chapter Five I Care More about What My Neighbor
Chapter Six Death of Social Schizophrenia 119
Chapter Eight Next Step for Companies and The Glass
Socialnomics Summary 239
Notes 245
About the Author 257

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About the author (2009)

Erik Qualman is Global Vice President of Online Marketing for EF Education, the world's largest private educator. Over his fifteen-year career, Qualman has also helped grow the online marketing and e-business functions of Cadillac, AT&T, Yahoo, EarthLink, and Travelzoo. He is a columnist for the Web site Search Engine Watch and SES Magazine. He has been featured on various national radio, television, and Internet outlets.

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