"Bernays' honest and practical manual provides much insight into some of the most powerful and influential institutions of contemporary industrial state capitalist democracies."-Noam Chomsky A seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891-1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed "engineering of consent." During World War I, he was an integral part of the U.S. Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise and sell the war to the American people as one that would "Make the World Safe for Democracy." The CPI would become the blueprint in which marketing strategies for future wars would be based upon.
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LibraryThing ReviewUser Review - EmreSevinc - LibraryThing
Eighty four years after its initial publication, Bernay's 'Propaganda' continues to illuminate some of the most important aspects of the modern societies we live in. His examples are certainly out-of ... Read full review
LibraryThing ReviewUser Review - mschaefer - LibraryThing
After seeing Adam Curtis' Century of the Self, in which Edward Bernays plays a central role, my expectation was higher. In essence it's a propaganda book on propaganda, sometimes too obvious, and not divulging too many interesting techniques. Read full review