Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual"Wonderful . . . a moving autobiography, the story of a unique business, and a detailed blueprint for hope." —Jared Diamond, Pulitzer Prize-winning author of Guns, Germs, and Steel In this 10th anniversary edition, Yvon Chouinard—legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.—shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian handyman to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike. |
Contents
Philosophies | 66 |
Product Design Philosophy | 77 |
Production Philosophy | 111 |
Distribution Philosophy | 121 |
ཁ ༤ ཌ ཌ ཀླིཏྟཝིཊྛིཊྛཱ | 137 |
Turn Around | 227 |
Thank | 233 |
Other editions - View all
Let My People Go Surfing: The Education of a Reluctant Businessman ... Yvon Chouinard Limited preview - 2016 |
Let My People Go Surfing: The Education of a Reluctant Businessman ... Yvon Chouinard No preview available - 2016 |
Let My People Go Surfing: The Education of a Reluctant Businessman ... Yvon Chouinard No preview available - 2016 |
Common terms and phrases
activists asked building California carbon catalog Chamonix chemicals Chouinard Equipment Chuck Pratt clean clean climbing climate change climbers climbing clothing corporations create culture customers dams dealers Doug Tompkins dyes employees environment environmental crisis fabric factory farming fiber fish forest friends Frost gear global growing growth Haisla hire idea industry inventory jacket Japanese kids Kitlope live look mail order Malinda million mountain Naomi Klein natural never OPPOSITE BOTTOM OPPOSITE TOP organic cotton outdoor Patagonia Patagonia clothes percent philosophy pitons planet polyester polypropylene problem profits recycled Rell Sunn repair responsible retail stores Rick Ridgeway river Royal Robbins rugby shirts salmon sell soil started surf surfboards sustainable Synchilla things Tim Davis Tom Frost toxic trying values Ventura Ventura River wear Yosemite Yvon Chouinard