Handbook of Anthropology in Business

Front Cover
Rita M Denny, Patricia L Sunderland
Routledge, Jun 16, 2016 - Social Science - 837 pages
In recent years announcements of the birth of business anthropology have ricocheted around the globe. The first major reference work on this field, the Handbook of Anthropology in Business is a creative production of more than 60 international scholar-practitioners working in universities and corporate settings from high tech to health care. Offering broad coverage of theory and practice around the world, chapters demonstrate the vibrant tensions and innovation that emerge in intersections between anthropology and business and between corporate worlds and the lives of individual scholar-practitioners. Breaking from standard attempts to define scholarly fields as products of fixed consensus, the authors reveal an evolving mosaic of engagement and innovation, offering a paradigm for understanding anthropology in business for years to come.
 

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Contents

Introduction Patricia Sunderland Rita Denny
Introduction Patricia Sunderland Rita Denny
Theorizing Business Anthropology Brian Moeran
The British
Professional Anthropology Training in France Dominique Desjeux
Living in Business Schools Writing Consumer Culture Eric J Arnould Craig
Overcoming the QuantitativeQualitative Divide
Boundaries Breached and Blurred
Double
Cultural Insight Semiotics in Britain Cato Hunt
An Ethnographic Approach to Driving
Introduction Rita Denny Patricia Sunderland
A Crisis of Representation? Anthropology in the Popular Business Media
What Cultural Analysis Does
Recognizing Agile Natalie Hanson
Business Anthropology in China Tian Guang

Rendering Collective
The Anthropologist as IT Troubleshooter on Wall Street Patricia Ensworth
Sustainability the Business
Anthropological
Anthropology in a Design Engineering Commerce Curriculum Lisa
The Anthropology of Business Administration in Japan John L McCreery
Work Practice Studies as Anthropology Melissa Cefkin
Introduction Rita Denny Patricia Sunderland
The Shelf Life of Data
Ethnography Business in the Czech Republic
Branding Pet Food
Rum Real Blokes Nick Agafonoff
Temporality Visibility The Disabled Airline Passenger Kenneth
Nationalism Identity Consumption Sakari Tamminen Otto Utti
Rethinking Russian History Identity Through Consumer Culture Lyubava
Brand Fortitude in Moments of Consumption Nina Diamond Mary
Creating More Open Ethnography Tricia Wang
Ethnography of Virtual Worlds Netnography
Introduction Rita Denny Patricia Sunderland
Tracing the Future of Sensory Marketing
Doing Anthropology Doing Business Charles N Darrah Alicia Dornadic
Glimpses from the Blogosphere Sarah Teitler
A True Semifactual Tale
An Appropriate Appropriation? Robert V Kozinets
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