MASS MEDIA RESEARCH begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative ...

Do your students understand how they are affected by the media they use? Do they understand how technology works, develops and changes over time? MEDIA NOW is the first mass ...

Media and Society, Second Edition is a lively, illustrated introduction to the role that mass media play in our lives and our society. Featuring updated examples and ...

Consistently praised for its engaging writing style, currency, and visual appeal, MEDIA/IMPACT introduces students to today's converged mass media?its industries and support ...

Identifies three factors contributing to a lack of intimate connections--mobility away from the extended family, individualism, and media distractions--and calls for lifestyle ...

The most widely-used textbook for the communication theory course, A First Look at Communication Theory analyzes the major communication theories at a level that is appropriate ...

Exceptionally up-to-date and rich in cross-national examples, "Political Science" offers an unbiased and thorough introduction to the basic concepts and theories of political ...