Understanding the Consumer brings together marketing theory and practice in a truly consumer-centric approach. It challenges the lip service usually paid to this concept and ...

'Written by some of the leading thinkers in the field, the book is an excellent resource for longstanding and contemporary issues in cultural theory. Comprehensive and well ...

This volume explores makeover television, the reality format that cuts across all genres and time slots. Chapters examine how makeover programming annexes the private space of ...

This book provides an innovative, fresh approach to entrepreneurship. It puts forward a flexible, expansive conceptualization of the continuum of entrepreneurial behaviour and ...

Zygmunt Bauman is one of the most inspirational and controversial thinkers on the scene of contemporary sociology. This collection introduces and critically appraises Bauman's ...

The study of consumption in social life is growing. Moving from being a relatively unimportant part of the processes of production, distribution, and exchange, questions of how ...