books.google.ie - Consumers buy products for two reasons--the rational reason and the real reason. While your customer may say they want your product because of its features and benefits, their decision to buy is based on emotion--not intellect. Hot Button Marketing shows you how to identify and push the hot buttons that...http://books.google.ie/books/about/Hot_Button_Marketing.html?id=qCo9C-uCaCAC&utm_source=gb-gplus-shareHot Button Marketing
