Visual Literacy: A Spectrum of Visual Learning

Front Cover
David Mike Moore, Francis M. Dwyer
Educational Technology, 1994 - Education - 435 pages
 

Contents

Theoretical Foundations of Visual Learning
v
Perception and Its Role in Communication and Learning
3
Physiological and Cognitive Factors in the Study of Visual Images
25
Chapter Four Images and Imagery Theory
37
Chapter Five Communication Models
57
Visual Language
67
Visual Literacy The Definition Problem
69
Perceptual Aesthetics and Visual Language
85
Use of Visuals in Schools Curriculum and Instruction
207
Use of Visuals Business and Industry
229
Making Meaning from Visuals Creative Thinking and Interpretation of Visual Information
249
Cultural Social Political and Technological Aspects of Visuals
265
Representations You Me and Them
267
Deconstruction and Visuals Is This a Telephone?
283
Cultural and Technological Coding of Mass Media Images
309
Ethical Considerations
325

Nonverbal Communication
105
Visual Symbols
107
Action and Object Language
117
Visual Design
135
Design Considerations of Visuals
137
Graphics and How They Communicate
155
Visual Verbal Relationships
165
Computers and Visual Learning
181
Use of Visuals
205
Ethical Considerations of Visuals in the Classroom
327
Considering Morals and Visuals Beyond School
341
Use of Visuals and Research Implications
353
One Dimension of Visual Research A Paradigm and Its Implementation
355
EPILOGUE
375
ABOUT THE CONTRIBUTORS
377
Author Index
381
Subject Index
389
Copyright

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