books.google.ie - "... the greatest contribution to [semiotics] since the pioneering work of C. S. Peirce and Charles Morris." —Journal of Aesthetics and Art Criticism"... draws on philosophy, linguistics, sociology, anthropology and aesthetics and refers to a wide range of scholarship... raises many fascinating questions."...http://books.google.ie/books/about/A_Theory_of_Semiotics.html?id=BoXO4ItsuaMC&utm_source=gb-gplus-shareA Theory of Semiotics
