Find a Husband After 35: (Using What I Learned at Harvard Business School)Fate is late! For women 35 to 95, it’s time to get proactive if you want to find a husband. The rules for finding the right mate change later in life, as there are fewer eligible men and fewer opportunities to meet them. Now successful dating coach Rachel Greenwald shares her proven 15-step action program based on simple marketing tactics she learned at Harvard Business School. These innovative and smart tactics will empower any woman to find a husband quickly and efficiently–and not just any husband: a wonderful husband. In this practical no-nonsense guide, Greenwald tells women how to package their assets, develop a personal brand, leverage niche marketing, use direct mail and telemarketing to get the word out, establish a husband-hunting budget, and hold quarterly performance reviews to assess the results. She also shows women how to use these strategies in the world of online dating and how to avoid common pitfalls. Greenwald’s 15 steps form a unique and effective plan for any woman who wants to jump-start her dating life and enrich her portfolio of potential husbands. |
Contents
1 | |
13 | |
Marketing Focus Make The Program Your 1 Priority | 19 |
Marketing Support Find a Program Mentor | 34 |
Packaging Create Your Best Look | 43 |
Market Expansion Cast a Wider Net | 68 |
Branding Identify What Makes You Different | 81 |
Advertising Promote Your Personal Brand | 95 |
Mass Marketing Pump Up the Volume | 196 |
Event Marketing Throw a Program Party | 218 |
Product Life Cycle Recharge Yourself | 236 |
Ouarterly Performance Review Evaluate Your Results | 247 |
Exit Strategy Management | 269 |
Ouestions and Answers About The Program | 287 |
Pay It Forward | 305 |
A Letter to You | 313 |
Online Marketing Be Efficient | 113 |
Do Something Different | 144 |
Niche Marketing Date Women | 164 |
Telemarketing Bring Out Your Rolodex | 179 |
Online Dating Services | 315 |
Acknowledgments | 317 |
For More Information | 323 |
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Find a Husband After 35: (Using What I Learned at Harvard Business School) Rachel Greenwald No preview available - 2004 |
Common terms and phrases
advertising answer attracted blind date cast a wider clients color commitment conversation starter create customers dating service divorced e-mail evaluate event example Exit Strategy feedback feel feminine finding a husband fix-ups focus friends goal going guerrilla marketing guests hair HARVARD BUSINESS school important interested invite keep LEARNED AT HARVARD live looking make-up Marketing Budget marriage married Match.com matchmaker meet Mentor never niche Niche Marketing night odds online dating Oprah Magazine packaging pay it forward personal brand Phase phone number Program Party qualities remember screen name second date seminar single women smart someone spend Starbucks Step 11 strategy succeeded with Step sure tactics talk telemarketing tell thing tion U.S. Open unique volume wear week woman wonderful