Find a Husband After 35: (Using What I Learned at Harvard Business School)

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Random House Publishing Group, Dec 18, 2007 - Self-Help - 336 pages
Fate is late! For women 35 to 95, it’s time to get proactive if you want to find a husband. The rules for finding the right mate change later in life, as there are fewer eligible men and fewer opportunities to meet them. Now successful dating coach Rachel Greenwald shares her proven 15-step action program based on simple marketing tactics she learned at Harvard Business School. These innovative and smart tactics will empower any woman to find a husband quickly and efficiently–and not just any husband: a wonderful husband.
In this practical no-nonsense guide, Greenwald tells women how to package their assets, develop a personal brand, leverage niche marketing, use direct mail and telemarketing to get the word out, establish a husband-hunting budget, and hold quarterly performance reviews to assess the results. She also shows women how to use these strategies in the world of online dating and how to avoid common pitfalls. Greenwald’s 15 steps form a unique and effective plan for any woman who wants to jump-start her dating life and enrich her portfolio of potential husbands.
 

Contents

Marketing 101
1
On Your Mark Get Set
13
Marketing Focus Make The Program Your 1 Priority
19
Marketing Support Find a Program Mentor
34
Packaging Create Your Best Look
43
Market Expansion Cast a Wider Net
68
Branding Identify What Makes You Different
81
Advertising Promote Your Personal Brand
95
Mass Marketing Pump Up the Volume
196
Event Marketing Throw a Program Party
218
Product Life Cycle Recharge Yourself
236
Ouarterly Performance Review Evaluate Your Results
247
Exit Strategy Management
269
Ouestions and Answers About The Program
287
Pay It Forward
305
A Letter to You
313

Online Marketing Be Efficient
113
Do Something Different
144
Niche Marketing Date Women
164
Telemarketing Bring Out Your Rolodex
179
Online Dating Services
315
Acknowledgments
317
For More Information
323
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About the author (2007)

Rachel Greenwald is a professional dating coach and matchmaker, and the international bestselling author of Find a Husband After 35: Using What I Learned at Harvard Business School. She lives in Denver, Colorado, with her husband and three children.

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