Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing LessReach more customers than ever with TARGETED CONTENT Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and “stories” tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability.Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World. |
Contents
Defining Your Content Niche and Strategy | 67 |
Managing the Content Process | 129 |
Marketing Your Stories | 229 |
Making Content Work | 317 |
About the Author | 332 |
Other editions - View all
Epic Content Marketing: How to Tell a Different Story, Break Through the ... Joe Pulizzi Limited preview - 2013 |
Epic Content Marketing: How to Tell a Different Story, Break Through the ... No preview available - 2018 |
Common terms and phrases
accessed action advertising answer audience become believe better blog blog post brand build buyers buying channels CHaPtEr consistent consumers content marketing conversation create customers deliver develop distribution don’t e-mail editorial engagement epic event example executives expert Facebook Figure give goal Google ideas important industry influencers it’s keep keyword lead look magazine means measure media companies metrics opportunity organization percent persona phrase piece platform posts presentation problem prospects provider publishing questions rankings readers search engine sell share social media start started stories strategy subscribers success sure talk tell tent things thought THREE track traditional Tumblr understand write